Which One Is Better- DTG Printing or Screen Printing?

logo printing on shirts

Whether you are starting your clothing line or scaling your apparel business, you need to decide on a printing method that’ll satisfy your customer expectations and meet the business goals in the most effective ways. There are many options out there, but the two most popular are DTG (Direct to Garment) printing and Screen Printing.

These both printing methods produce stunningly beautiful graphics, designs, and letters. They also come with their own advantages. Here is a quick rundown of when to use DTG and screen printing:

What is DTG Printing?
Direct to garment printing is the novel printing method where ink heads shoot the required colour ink directly on the areas demanding ink exposure to bring out the picture desired in the garment making process. It comprises a platen designed for holding the garment in a fixed position.

This printing method uses aqueous textile inks that require a unique curing process. It must be noted that pre-treatment is generally applied to the garment before printing that allows the water-based ink for bonding more fully to the garment. It’s especially important when using white ink on dark garments.

What is Screen Printing?
Screen printing is the traditional printing method, where the screen is used to transfer the ink into the fabric to form the desired pattern. The screen constitutes of a mesh, counts for mesh count meaning the mesh count in the screen used to make a print on your garment will determine the extent to which deals will be highlighted via screen printing.

Screen Printing vs. DTG
In the printing process, prints are made
In screen printing, it makes use of stencils, whereas DTG printing uses computer programs to materialise direct prints.
DTG printing is suitable for detailed designs, while screen printing is preferred for simpler patterns.
In DTG, no large set up is required, though the screen printing demands large setup space and machinery.
The need for a high level of enthusiasm in the fabric is created by screen printing, whereas the satiate for detailed designs are fulfilled by direct to garment printing.

Screen Printing or DTG: Which One IS Better?
There is no such concept as one printing method is much better than others, because different printing methods are designed to cater to different needs and they also follow different lines of work patterns for putting the result as the final picture.

Screen printing fulfils a different need than DTG and each addsa different way to the product proposition. If you talk of the durability of the garment, there is no concept as one kind of print stand-in longevity than the other. While you can draw a line between DTG vs. screen printing, you can’t demarcate fabrics on the basis of one is better than others.

Generally, If you don’t take proper care of fabrics then fabrics having a DTG print will wear sooner than the screen printed ones and vice versa. So, it all depends on how you care for it.

These are some important things that you need to know about both the printing methods. You can choose any one of them according to your needs to meet the goals.

Benefits and Uses of Personalised Items in Modern Age

Personalize It, The New Trend!
Personalizing something yourself takes some skill. If you don’t know how to do it properly then you don’t have to go through the pain of trying to get lettering and images clear yourself, when trying to do this on a shirt or a picture frame is difficult. Thanks to those places that can help you for both business and personal needs and have really exploded over the last few years.

Here is a look at the benefits and uses of personalised items in the present day, whether you are looking to go for screen printing, or embroidery in Mount Maunganui, or elsewhere:

We are in a Safe Obsessed Age, It’s Great!
Today, selfies are so popular and prove how into ourselves we are. At the time of gifting a gift, you can use this to your advantage. Personalising items with a person’s name is a very respectful and amazing gift to give someone on their birthday or any occasion. It helps to boost self-esteem and help people remember how important they are for someone.

Brand and Getting the World Out is Key in Business
When you are a business today, competition is ferocious and getting your brand out is key. Social media is an important factor to promote any business, but it is also important to have t-shirts with your logo on it pop up with the latest social media post. If you own a business make sure your name and your logo are catchy and after that print your business name and logo on products that effective people will wear, because it will help spread the word of your business and it’s important to the conventional.

Limitless Possibilities
Personalising items has endless options, and you can select many different items to print or embroider for advertising your business. Clothes, key chains, pens, cups, hats, bags, water bottles, and many functional items are great places to start to personalise an item. You can check with your local professional services to see the advantages for your business and also for making your family and friends feel as special as they are. A personalised item to give to any person makes them feel special. There are thousands of people and companies who use personalisation in their everyday life to transfer good feeling and goodwill and also for promoting their business.

If you are looking for a personalised item to gift someone or branding your business whether it’s a cup or pen, or something related to embroidery in Mount Maunganui, or elsewhere, you can always go the personalised route that will impress and feel them special.

4 Tips to Advertise a Business Using Promotional Products

promotional products

Marketing is an integral part of any business strategy and how effective you are at it largely determines how many edges you have over the competition. There are many ways your customers can get creative about promoting the company that is more powerful than simply printing the name and logo on products.

There are some creative ideas on how you can use promotional products in Tauranga, or wherever you are located, to make your advertising and marketing more impactful:

1. Add a website URL and Customer Service Information
During the first interaction companies make one of the biggest mistakes – they are bombarding recipients with a long sales pitch. They might think they are educating end-users, but they are actually turning people off from ever coming back to learn more.

You should post your website URL and customer service information on your promotional products, along with company name and logo. This way, potential customers have access to all the information that they need to look at.

2. Include App Information
If you have an app for your business, make sure you print that information on your promotional products, too. Today, in this digital-globalisation world, having an app is a huge advantage because it shows potential customers you are tech-savvy and cares about your customers.

People will be even more likely to use storage space for your apps if you offer an incentive, like a discount code with sign-up.

3. Promote Social Media Handles
Whether it’s a large or small business, they should have a social media presence in this day and age. Social medial is one of the most influential ways for you to get the word out about your business, and the easy nature makes it laid-back to showcase your brand’s unique personality.

Get even more social-savvy by coming up with a hashtag for your company or event that you are organising. You can invite end-users to use your hashtag online and tag a friend to be entered to win a prize. It is one of the best ways to create a buzz about brands naturally.

4. Create QR Codes
QR codes are a type of two-dimensional barcodes that can be scanned to reveal information and this makes it super accessible for the consumer to uncover additional content in seconds.

You can use QR codes on your promotional items to drive the consumer to bonus online content such as videos, check-ins, playlists, written content, coupon codes, online greeting cards, and more.

The success of your promotional products doesn’t depend on one thing only. There are many factors that can influence how your promotional products in Tauranga, or elsewhere, affect your employees, clients, and customers. If you want to maximise that effect, then follow the above tips.

5 Reasons to Use Promotional Products for Your Business Branding

Whether it’s a small start-up or a large corporation, promotional products are important to the success of their marketing effort. Promotional products are a marketing tactic that has been around for centuries. In the 21st century, they still hold great significance despite the changing times and technology.
There are some reasons that make use of promotional products so important and prevalent still to this day for business branding:

Effective but Inexpensive Way of Marketing
For any business, using advertising campaigns on a large scale is anything but a dream. With the help of promotional products they can achieve their marketing goal with low-cost marketing strategy. As a start-up company, you will find many promotional items that you can use. Today, many manufacturers of promotional products are available in the market. These products deliver great value for investment and also make you able to win your customers with simple giveaways.

Provide Long-Lasting Exposure
It only takes a few seconds for an advertisement to pass through your eyes, but gifts tend to be in front of your eyes for longer period of time. For example, a coffee mug as a promotional product gift containing the brand name and logo will be used more frequently to sip coffee or tea. This is a great way for getting exposure for your business.

Its Convenience is The Top Reason Consumers Will Keep It
There are lots of items marketers can give away, but the real treasure lies in the one essential for daily use. Promotional products such as bags, health products, writing instruments, and office supplies are most useful and therefore effective. And suppliers and distributors are getting extremely innovative with their products in the present times.

It Is Great For Making Instant Impression
Through promotional products, a business can make an instant impression and gain brand recognition. This is perfect for new and as well as old businesses that are looking to establish their brand and also for those who want to attract new leads and increase their sales.

The more you distribute your logo or company name the more interest you will generate. The most effective and easiest ways to do this is to get everyday products manufactured with your branding on them and distribute them to existing and potential customers. This is much more effective than an advertisement in the magazine and newspaper. It also has a higher staying power because it is genuinely useful.

You will Increase Trust
In your business, promotional products will increase customers’ trust on your brand, and the more present your company’s name or logo is, the more inclined they will be to invest in your products or services.

Gifting your existing customer base with the promotional products is a great way to encourage your relationship. Above reasons prove just how influential promotional products can be for branding and the growth of your business. Without wasting your time, get onboard with cost-effective and high-return strategy.

Screen Printing Services

Specialising in all types of screen printing services, Diffuse presents a complete portfolio of custom-tailored printing services, whether you are an individual, a public organisation, a corporate group, a small business, a sports team or else. Incorporating finest printing process, state-of-the-art machinery and an experienced team, we produce quality products & maintain first-class standard of service.

Our commitment to quality and dedication to deliver a one-stop solution for your entire printing & branding needs gives us the capacity to offer you complete services for custom printed promotional items, embroidery in Tauranga, and much more for customers throughout the nation.

Whether you want tailored promotional products in NZ for your branding campaign or want answers for ‘uniform printing near me’, contact us to get quality and a cost-effective service with full reliability.